New from Benefit Cosmetics

Coming soon, Benefits They're Real! push-up liner pen.

This gel eyeliner is perfect(supposedly) for achieving a precise line along your lash line. Soon, you will be able to purchase it on Benefit's website on 6/27/2014.  Benefit hasn't said anything about the price but I'm guessing it will be between $18-30. From what I can see in photos, it does look like a pretty precise pen. Take a look at the photo below and see for yourself how unique it is!

If it works just as well as it looks, then I can see this being a cult favorite. Let's just hope this pen lives up to its sister, Benefit They're Real mascara!

 Are you going to buy it? I'm seriously debating on it. I know I shouldn't. Right now I have so many eyeliners and I have always preferred drugstore liners anyways. It's also easy to find a great drugstore liner that works just as well. 

However, I do like how its a gel pen, though. It's very interesting and I'm curious to see how it performs. I haven't seen a gel liner in a pen before. I'm sure a lot of people are lusting after this pen. It's so unique and something new for is to get our hands on. If you do want me to do a review just let me know and I will pick one up once it hits Ulta(please say you want me to, haha). 

What does Benefit have to say about it?

It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

91% said it was longwearing*
81% said it was waterproof*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks

How to apply

Twist base once to “push up” gel liner to tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.

*For first-time use, remove and discard tip protector. Activate they’re real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

Details

1.4 g Net wt. 0.04 oz.

Beauty tip

Double the REAL! Wear they’re real! push-up liner andthey’re real! mascara together for beyond longer lashes AND bigger-looking eyes. 

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The more I read about it, the more I want it! I just might get it! Hurry up July. 

Thanksfor reading, TaylorPie.